Provide students with technical knowledge and practical experience to be able to exercise, perform and fulfill themselves, in a creative and innovative way, in any of these complementary areas.

Program

1. Fundamentals of Marketing&Advertising

Communication models
Communication theories
Marketing modalities
Advertising psychology
Strategic Marketing

2. Advertising Communication

Sociology of communication
Consumer behavior
Marketing Research
Methods and techniques of creativity in advertising

3. 5P Strategy in Marketing

4. Innovation in Marketing

5. Marketing Digital

Web design
Advertising communication in the digital era
Importance of social networks in marketing strategy
Consumption and online consumers

6. Marketing Plan

Account/Budget Management