Public Relations Management
to be defined
25 h
per person /
350 €
Public Relations Management
This course aims to offer the necessary guidance to all people who wish to practice Public Relations, improve the quality of the service, and acquire knowledge in two distinct but complementary areas: Event Assistance and Public Relations.
An assistant is the person who gives the image to a service or product, and must be responsible for receiving, accompanying and informing guests or customers at an event. The work of an event assistant focuses on serving the public at congresses, conventions, exhibitions, fairs and all types of events such as airport transfers, social events, advertising promotions, promotional marketing actions, product launches, sporting events , tastings, among others.
Goal
- Acquire knowledge in the area of public/corporate events/shows complemented by the area of public relations.
- Develop concepts and notions in the area of events with practical work and dramatizations with the purpose of understanding the processes and development basis of any task inherent to the event, as well as the relationship between potential clients/customers and suppliers.
Program
1. Relationship and communication strategies
2. Differentiation and flexibility
3. Development, creation and dissemination/promotion
4. The channels
5. Project presentation and defense
6. Organization and management of events
7. Team and logistics management
8. Personal marketing
9. Definition of PR
10. Relationship with the client/public
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