At the end of the course, the trainee will be able to:

• Develop a business idea, evaluating it;
• Know how to characterize the profile and functions of the entrepreneur;
• Identify trends and effective business opportunities;
• Define and characterize the target market and business segments;
• Define and develop a marketing strategy
  Develop communication, promotion and distribution strategies, as well as a social media plan;
• Design a realistic sales forecast;
• Differentiate fixed costs from variable costs;
• Manage the company's treasury;
• Identify and comply with the company's tax obligations;
• Define human resources policies: contracts, salaries, training and performance evaluation;
• Prepare and structure a business plan;
• Identify financing solutions and support for entrepreneurship;
• Identify the procedural formalities for setting up a company.

1. Project definition

• Business opportunities
• Testing the business idea
• Entrepreneur profile test
• Lean Startup

2. Business Plan

• Benefits
• Structure

3. Marketing Plan

• Marketing Mix
• Product and service development
• Marketing strategy and market evolution
• Advantages and differentiation of the product or service

4. Operational Plan

• Production and/or provision of services
• Purchasing plan
• Quality

5. Human Resources Plan

Personnel management

6, Formal Legal Plan

• Definition of legal form
• Labor aspects
• Tax obligations
• Licenses and official documentation

7. SWOT Analysis

8. Financial Plan

• Principles of accounting and financial management
• Financial indicators
• Is my project viable?
• Assets, real estate and equipment
• Types of financing
• Aids and incentives
• Business Angels

9. Taxation

10. Investment and financing plan;

Results Plan and Treasury Plan

• Balance
• Balance Point; VAL; TIR; Pay Back
• Analysis and ratios
• Is my project viable?